Oh My Paws - Zentrix Staging

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Growing a Stronger Social Community for

Oh My Paws

A strategic social media approach designed to increase brand visibility, connect with pet owners,
and grow a loyal audience for an Australian natural pet treat brand.

Project Details

Increase brand awareness, grow the social media community, and build stronger engagement with pet owners through consistent, relatable and educational content.

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Project Research

Oh My Paws had a strong product offering built around natural dog treats, but there was an opportunity to build a larger and more engaged social media community around the brand. Our research focused on understanding pet-owner interests, identifying content opportunities and finding the right balance between product-focused, educational, relatable and interactive content.

The strategy was designed to move beyond simply showcasing products and instead create content that connected with the everyday relationship between pets and their owners.

Project Results

We implemented a consistent, storytelling-led social media strategy featuring product content, educational posts, relatable pet moments and interactive content. Over six months, the account grew from approximately 1K to 9K followers, while the content reached audiences beyond the existing follower base. During the measured period, the account generated 8,158 views and reached 2,954 accounts, with 83.6% of views coming from non-followers. The results demonstrate stronger brand discovery, significant audience growth and an expanded social community for Oh My Paws.

Testimonials

What Our Clients Says

Zentrix and team came highly recommended when local website developers were proving too costly. I've been thoroughly impressed by their skills, communication, and fair pricing. The developers were patient as I worked through decisions, and efficient in delivering the final product. Despite being in a different time zone, they made every effort to ensure smooth communication throughout. I'm delighted with the result and have no hesitation in recommending Gary and Zentrix Technologies for website design and development. Thank you so much!

Sharon

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Clinic-lobby assistant answering pre-visit questions; decreased front-desk calls by 28%.