JD Marketing - Zentrix Staging

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Building a Stronger Multi-Platform

Social Presence

A strategic social media approach focused on increasing brand visibility, audience engagement
and profile activity across Instagram, Facebook, TikTok and LinkedIn.

Project Details

Increase brand awareness, expand audience reach and build stronger engagement across multiple social media platforms.

DELIVERABLES

INDUSTRY

Project Research

JD Marketing had an opportunity to strengthen its social media presence across multiple platforms. Our focus was to establish consistent content activity and create content that could increase visibility, engagement and audience interest.

We identified Instagram as a key opportunity while also building activity across Facebook, TikTok and LinkedIn to expand the brand's reach beyond a single platform.

Project Results

The social media strategy delivered strong positive growth across Instagram, Facebook, TikTok and LinkedIn, increasing the brand's visibility and engagement across multiple platforms. Instagram saw a 67.3% increase in views and a 122% increase in reach, while content interactions grew by 33.9%. Profile visits also increased by 44.4%, showing stronger interest in the brand. TikTok experienced significant growth in visibility and engagement, reaching 8.5K views, 135 likes and 120 profile views, compared with very limited activity in the previous period. Facebook also showed consistent improvement, with 32.4% growth in views, 33.3% growth in reach and 65% growth in content interactions. LinkedIn developed a stronger presence with 612 impressions, 50 reactions, 3 comments and 2 reposts, establishing measurable engagement where there was previously little activity.