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Driving Organic Visibility & Local Leads for a

Brisbane Automotive Business

A focused SEO and Local SEO strategy helped strengthen search visibility, improve website engagement and
generate more high-intent local enquiries for a family-owned automotive business.

Project Details

Increase high-quality local leads from customers looking to buy or sell used and luxury vehicles, while improving organic traffic, keyword rankings, Google Business Profile visibility and website enquiries.

DELIVERABLES

INDUSTRY

Project Research

The initial research focused on understanding how potential customers were searching for used cars, luxury vehicles and automotive services across Brisbane and surrounding suburbs.

We identified opportunities around local and suburb-based searches, used-car buyer intent, luxury vehicle searches and vehicle-selling enquiries. The website, Google Business Profile and tracking setup were then assessed to identify technical, content and local visibility improvements that could support stronger rankings and lead generation.

Project Results

The SEO strategy delivered strong improvements in organic visibility, website engagement and conversion activity. Website views increased to 15K, representing a 138.7% increase, while new users grew to 3.6K, a 149.1% increase compared with the previous period. Most significantly, key events increased by 10,800% to 654, showing a substantial improvement in measurable user actions and conversion activity. The engagement rate also reached 63.2%, improving by 21.7%. Local SEO contributed directly to customer interaction, with the Google Business Profile generating 42 calls during the reporting period.